How to Use Audience Insights to Target the Right Twitter Followers

Harness Twitter's demographic data to make sure you're targeting the right followers.

Audience Insights from Twitter data

Twitter provides great demographic information about its users, such as nationality, education level, religion, and even age. You can also gain valuable insights into your follower's lifestyles and that of your competitor's followers. The possibilities are endless!

Twitter insights are also great for showing you a user's behavior on the platform. You can see which tweets were most influential for that person, as well as what kind of content they engage with the most. Armed with this information, you'll be able to create the perfect marketing campaign to target your audience.

Some Audience Insights and their purposes.

Whether you are an individual or a business, You can analyze your Twitter followers to find insights into their interests. Armed with such insights, you can target the right people with the right content. The following are a few audience insights and their purposes:


Knowing where your followers are located allows you to focus your content on specific areas or regions. For example, if you are a business in the United States, you may focus on relevant content to U.S. citizens only.


Gender can be an essential factor when it comes to tailoring content. For example, if your company sells products specifically for women, it would make sense to target female followers with tweets about those products.


Age is another crucial factor when it comes to content. For example, if you are a company that sells products for children, you would want to target followers within the childbearing age range.


Knowing what interests your followers can help you create more relevant content for them. For example, if you are a company that sells sporting goods, you may want to target followers interested in sports.


Keyword analysis helps find out what people are talking about on Twitter. Using this information to create content can help you reach your audience more effectively. For example, if a major sporting event is coming up and many of your followers are tweeting about it using specific keywords, creating content related to it could be a good idea. This will allow you to target followers interested in the event and those who want information about it.


Hashtag analysis can help a company determine which hashtags their audience is using most frequently and then create relevant content surrounding that topic. For example, if your company uses the hashtag #marketingstrategy on Twitter, you may want to create content that discusses marketing strategies. This will help you reach followers who are interested in that topic and also attract people who are looking for information about it.

Follower Analysis

One of the most useful audience insights is follower analysis. This information can tell you a lot about your followers and their interests and how they interact with each other on Twitter. For example, if your company has found that many of its followers are also following another brand or product account it sells along with yours, it would be a good idea to try creating content that mentions both brands.

This will allow you to target followers interested in the other brand and attract people who may not have known about your company or product before but now want more information after seeing what they had to say on Twitter.

Using audience insights to target the right followers can increase engagement and reach a larger audience. By taking all of these factors into account, you can create content that is more likely to appeal to your target audience. And by targeting the right people with the right content, you can increase the chances of becoming customers.

Audience insights from Twitter Data.

Twitter data provides valuable insights into your audience and your competitor's audience. This data is usually in CSV format and would require that you use a tool like Excel to extract valuable insights. You can use Twitter data to identify trends, target the right followers, and create more compelling content.

There are two parts to analyzing Twitter data: analyzing tweets and analyzing followers. Tweet analysis can give you insights into your audience’s interest, while follower analysis can give you insights into the type of people who follow you.

You can download Twitter data through a tool like TweetFeast, which allows you to get tweets and follower information for any account. Once you have downloaded the Tweets and followers list, you have the raw data you can mine to gain great insight into your audience or competitor's audience.

Download Twitter data with TweetFeast

Twitter provides a lot of data that reveals fantastic insights into your audience or your competitor's audience. But, to gain these insights, you need to gain access to the data from Twitter. With TweetFeast, you can download Twitter data in a CSV or JSON file.

Go to and sign in with your Twitter account to get started. Once you're logged in, you'll be able to download data from any user on Twitter. You can download Tweets by a user; Tweets liked by a user, Tweets a user is mentioned in, and Tweets from a search result.

You can also download a list of followers of a specific Twitter user and the accounts that a specific user follows. These lists come in a spreadsheet that reveals other relevant information about each user, including their locations, names, usernames, short bio, etc.

Use excel to gain audience insight from Twitter data.

Twitter data can be analyzed in Excel to help you figure out who your target audience is. For instance, By looking at your tweet engagement, you can get an idea of the kinds of people who might be interested in your product or service.

The first step is to gather the data. You can do this by exporting your Twitter followers into a CSV file. Then you can use Excel, specifically the *pivot tables feature *to analyze the data and find trends. For example, you can use Excel to determine the primary location of your followers. This information can help you target your marketing efforts more effectively.

Further, you can analyze your most recent tweets to gain insight into audience preferences and concerns. For example, if your latest tweet is about a new product launch, but no one is tweeting at all about it - there could be an issue with your marketing campaign.

You can also use excel to determine the interests of your followers. This information can be used to create targeted content that is more likely to resonate with your audience. For example, if your followers are most interested in a particular sport or type of music, you can create relevant tweets and Facebook posts to help them find out about your business.

This information is also helpful in developing personas. By determining the interests of your target audience, it will be easier to develop profiles that accurately represent potential customers. You'll be able to create content that resonates with your audience and boosts engagement.

Twitter data can be a great way to get insights into your audience. By analyzing the data in Excel, you can gain valuable insights that can help you improve your profile engagement and customer acquisition. Thanks for reading!

By Patrick Anidi